Launching a propaganda campaign for the "Be smart, Don't drink and Drive” Project

On November 8, 2023, at the Driver Training Center, Central College of Transport 1, Hanoi, Diageo Group coordinated with Vietnam Automobile Club (AA Vietnam), University Transport and Communications (UTC) and Central College of Transport 1 held the kick-off event of an educational communication program on drinking and driving in 2023 with the project "Be smart, Don't drink and Drive ”.

Delegates attending the kick-off event of the "Be smart, Don’t drink and drive" project

This is a part of Diageo Vietnam's "Spirit of Progress (SOP) 2030" strategy, setting out the company's 10-year environmental, social and governance (ESG) strategies. The SOP 2030 aims at Promoting Responsible Drinking, Leading Inclusion and Diversity, and Pioneering Sustainability in Production from Raw Materials to Finished Products.

In addition to this project, Diageo also carries out an education program on responsible drinking in Vietnam.

At the project’s kick-off event, Mr. Ta Duc Giang, Deputy Chief of Office, Hanoi Traffic Safety Committee shared knowledge about traffic safety.

Students of the Driver Training Center are invited to experience the project's game "Sober, drinking and driving" on their phones. With the cooperation of relevant parties, Diageo Group will reach students at UTC through interactions at the university and through social networks.

Mr. Nguyen Anh Thi, General Director of Diageo Vietnam, said that as a spirits supplier in Vietnam, Diageo is committed to promoting a culture of responsible drinking through innovative and creative programs.

This program demonstrates our commitment to the healthy development of the community and our efforts in ensuring traffic safety for people. The program promises to enhance the sense of responsibility and train participants to be determined to fulfill the commitment "Do not drink and Drive".

The game is designed through interactive digital technology, combining entertainment and efficiency to create a meaningful experience for players.

The game is designed through interactive digital technology, combining entertainment and efficiency to create a meaningful experience for players. This approach helps players not only master driving but also become companions to the road traffic safety program.

In the first phase, the educational communication program targets drivers within the legal drinking age in Vietnam and is deployed at the University of Transport and Communications and the Driver Training Center (Central College of Transport 1). Trainees and students can experience and see how sober driving is different from driving after drinking alcohol on their mobile devices and learn more about the differences between the two conditions.

The project will conduct pre- and post-intervention surveys on participants to measure the change in their thinking from “overconfidence” to “more caution”, to make wise choices “Do not drink alcohol while driving”. This will be important evidence to measure changes in people's attitudes and encourage them to commit to making the decision to only drive without drinking alcohol.

Source: https://nhandan.vn/khoi-dong-chuong-trinh-tuyen-truyen-khong-uong-ruou-bia-khi-lai-xe-post781589.html